📋 The Problem

A daily-use platform, stuck in an old style guide.

The GI3 platform is used daily by Avon Representatives in Russia to create their product orders — but it hadn't been reviewed in a long time and had fallen out of step with Avon's updated style guide. My task was to improve the user experience with minimal backend changes, focusing on visual design to bring the platform back in line with current standards.

Role

  • Title: Global Lead UI Designer
  • Client: Avon Russia
  • Scope: Visual redesign, minimal backend change
  • Completed: May 2019
Avon GI3 platform

Representatives used this platform every day to place orders — the redesign had to fit the constraint of minimal backend change while still feeling current.

🧭 Solution

I focused on the visual design layer, realigning the platform with Avon's updated style guide without requiring backend rework — most visible on the "Place an Order" page, the core task Representatives complete every day.

Old GI3 Place an Order page

Before

  • • Out of step with Avon's updated style guide
  • • Dated visual design
Redesigned GI3 Place an Order page

After

  • • Realigned with current style guide
  • • Refreshed visual design, no backend rework required

🚀 Impact

The redesign gave Representatives a refreshed, on-brand experience for a page they use daily, delivered under a tight deadline and coordinated closely with the creative agency involved.

"Rocio was essential in delivering UI/UX visual designs for the GI3 makeover. She managed tight deadlines, liaised with the creative agency, and produced outstanding visual designs, providing a pivotal update for our beloved Representative website." Jon Brewis, Digital Experience Manager