Hola, I’m
Rocio Martinez 👋
I turn complex workflows into scalable product ecosystems. Senior UX Designer with 10+ years’ experience, including 5 at IBM, leading enterprise design end-to-end.
As AI transforms how we work, I design experiences that feel human.
Build Motion - Go to Market
As a Lead and Service Designer, I led the redesign of the Build experience within IBM Partner Plus, improving workflows for partners and sellers. I facilitated workshops, mapped user journeys, and created designs that streamlined complex processes while enabling better collaboration across teams.
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Pick up and drop off
One of my biggest projects for Debenhams it has been the implementation of a Pick Up & Drop Off system. Before this implementation, the users were just having the option of Click & Collect from the stores and Home Delivery.
This new delivery option was key in 2020. Due to Covid restrictions some stores would need to close their doors so our users will have more options to receive their orders following social distancing rules.
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Let’s work
together
Whether it’s collaboration, questions, or a quick hello, I’d love to hear from you.