📋 The Problem

Unclear roles. Siloed workstreams. Manual tracking.

Following a reduction in team size, IBM's Mergers & Acquisitions department faced uncertainty around roles, responsibilities, and workflows. Teams were working across multiple workstreams with no shared understanding of how the end-to-end process actually operated, and several activities relied on manual tracking and communication. Supporting the M&A Director as a Service Designer, I helped map the full M&A journey for the first time, identify the operational pain points, and facilitate workshops to redesign the department's future workflow.

Role

  • Title: Senior Product Designer
  • Focus: Organisational service transformation
  • Scope: M&A operating model redesign
  • Team: M&A Director, workstream leads, operations

Roles were unclear and workstreams were siloed, with no shared view of how the department's end-to-end process actually worked.

🔍 Discovery

Through interviews and collaborative sessions with team members, I mapped the current M&A experience end to end and identified the key pain points across the department for the first time.

M&A journey map
28
Stakeholder interviews
Multiple
Workstreams mapped for the first time
End to end
M&A journey documented

🎯 The challenge: align multiple workstreams around a shared process while simplifying workflows and enabling better collaboration.

🧭 Approach & Solution

Three principles drove the redesign: clarify ownership across workstreams, improve visibility and collaboration between teams, and simplify processes wherever manual tracking could be reduced or automated.

The workshops

I facilitated three workshops, each with a distinct goal, to move the department from mapping the problem to designing its future state:

01
New role

Establishing the Integration Program Manager role

I facilitated the workshop that established a new Integration Program Manager role, aimed at accelerating progress and removing blockers across workstreams.

02
Role definition

Defining engagement points

I guided the team in outlining the key engagement points for the new Integration Program Manager role, so ownership was clear in practice, not just on paper.

03
Tools & procedures

Identifying a unified tracking platform

I led the session on tools and procedures, which identified Jira as a potential unified platform for tracking project progress, replacing scattered manual updates.

M&A workshop blueprinting session

Together, these workshops let teams collaborate to clarify roles, identify process improvements, and design a consolidated future-state "To Be" journey — now ready to share with teams for feedback before presenting to stakeholders.

📊 Results

28
Interviews conducted
3
Cross-team workshops facilitated
1
Consolidated end-to-end journey created

What changed for the department: clearer team responsibilities, improved collaboration across workstreams, reduced process complexity, and better visibility of project progress.

🎯 This project helped the M&A department align on a shared operating model and establish a clearer, more efficient way of working after the team restructuring.

💡 Key Learnings & What I'd Do Differently

Three things I'd carry into the next project, learned directly from this one.

01

Service design can help organisations navigate structural change

Not just software.

02

Journey mapping creates a shared understanding of complex processes

The map itself became a tool the department kept using.

03

Workshops empower teams to co-create solutions

The Integration Program Manager role came out of the room, not from a slide I presented.