Bra Fit Main Image

Bra Fit Experience

Due to the Covid Pandemic, we needed to rethink the Bra Fit experience in order to fulfill online the in-store experience that was not possible anymore.

  • Client: Debenhams
  • Website: www.debenhams.com
  • Completed: Aug 2020

New Components

  • Responsive Size Table
  • Bra Size Calculator

Responsive Size Table

First step to improve the user experience on this page was to simplify the Size Table in order to help the user navigate it faster and easier and also make it responsive for all devices.

Mock ups for new Size Table that will adapt to mobile. On the mobile version, left column will be sticky to help the user compare columns and rows.

Bra Size Calculator

We needed to provide a new way to our users to find out which are their bra sizes. The Bra Fit Calculator is a new experience based on questions and closed answers that helps recommend their ideal Bra Size and styles available.

Desktop: Prototype showcasing the Desktop Experience
Mobile: Screens translating the experience into mobile where users scroll to select an answer.