I turn complexity into product experiences people actually want to use, across enterprise platforms, consumer-facing retail, and the design systems that hold it all together.
Senior Product Designer with 10+ years across IBM, Debenhams, and Avon. As AI transforms how we work, I design experiences that feel human.
Led the redesign of Deal Registration end to end, the core journey partners use to protect a sale and unlock incentives inside a portal that unified 45 legacy apps. Cut a 25-click process down to 3, across a four-wave global rollout.
View projectLed the redesign of the Build experience within IBM's partner ecosystem, improving workflows for partners and sellers through service design workshops and simplified journeys.
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Designed a new delivery option launched during 2020 store closures, giving customers a Covid-safe way to send and receive orders beyond Click & Collect and Home Delivery.
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Built a reusable Figma library of flow diagrams and Carbon-aligned wireframe components, so designers could explore ideas fast enough that stakeholders stopped seeing wireframing as time lost.
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Led a design system across web, iOS and Android for Avon's representative app, coordinating three engineering teams across six international markets as Global Lead UI Designer.
View projectLeading design for IBM's global B2B partner platform, unifying 45 legacy apps, redesigning core partner journeys, and building the design practice that let it scale.
Led the web design system and brand relaunch, including a Pick Up & Drop Off delivery system designed and shipped during 2020 store closures.
Led a multi-platform design system across web, iOS and Android for Avon's representative app, coordinating three engineering teams across six international markets.
Product Design • Service Design • Design Systems • User Research • Accessibility • Design Leadership • AI-Assisted Workflow
Whether it's collaboration, questions, or a quick hello, I'd love to hear from you.